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Soma (company)
Soma is a company that designs eco-friendly water filtration systems.〔Viladas, Pilar. (The Daily Gift: Soma Water Filter ). ''The New York Times''. November 10, 2013.〕〔Fenzi, Francesca Louise. (Purer Than Pur, More Elegant Than Brita ). ''Inc. Magazine''. April 18, 2013.〕 It was founded by Mike Del Ponte, Ido Leffler, Rohan Oza, and Zach Allia in 2012.〔Schwartz, Ariel. (Forget Brita: Building A Better Water Filter ). ''Fast Company''.〕〔Ferriss, Tim. (Hacking Kickstarter: How to Raise $100,000 in 10 Days ). ''Four Hour Workweek'.〕
==History==
Del Ponte received inspiration for Soma while hosting a dinner party.〔 He was too embarrassed to display his plastic water filter on the table, and when he attempted to decant the water into a glass carafe, the lid flew off the pitcher and water spilled on the floor.〔 While cleaning up the mess with a dinner guest, Ido Leffler (the founder of Yes To, Inc), the two resolved to create a water filter that is well-designed, functional, eco-friendly, and delivered via subscription.〔〔Hickman, Matt. (Bye bye, Brita: Sleek Soma water filter takes Kickstarter by storm ). ''Mother Nature Network''. December 14, 2012.〕
Soma launched a Kickstarter campaign in December 2012.〔(Soma: Beautifully innovative all-natural water filters ). ''Kickstarter''.〕 Within the first nine days they had raised over $100,000, with an eventual total of $147,000 by the end of the campaign.〔
In July 2013, Soma announced a $3.7 million seed round of funding, from investors including Baseline Ventures, Forerunner Ventures, Lerer Ventures, Collaborative Fund, Cowboy Ventures, Vast Ventures, Mindful Investors, and Tim Ferriss.〔Brooke, Eliza. (Charitable Water Filter Maker Soma Raises $3.7M Seed Round ). ''TechCrunch''. July 16, 2013.〕 Soma opened ordering to the public on September 16, 2013.〔Schwartz, Ariel. (Buy This Gorgeous Better-Than-Brita Water Filter That Began On Kickstarter ). ''Fast Company''. September 16, 2013.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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